News by Product (Land Rover)
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German luxury brands renew records in Brazil

6/4/2014 - The luxury auto market appears to be an island of prosperity in the midst of numbers, on average, increasingly negative of the auto industry. In the first five months of the year, when the national consumption of vehicles fell 5.5%, the three German marks that spearheads the premium segment-BMW, Audi and Mercedes-Benz-renewed record sales in the country, with high that, in the case of Audi, enough to reach triple digits.

Luxury car bad quarter dribbles and hits record sales

4/8/2014 - The demand for vehicles in Brazil is falling and the actual lost value against the dollar over the past 12 months, but imports of premium cars to Pluto. In the first quarter, the German trio that heads this market in the world-BMW, Audi and Mercedes-Benz-stuck new record sales in the country, at a time when the three automakers are preparing the ground for the start of production in the national territory.

Brazil has a strategic position for Land Rover in MERCOSUR

2/10/2014 - Of all ads from luxury automakers factories made over the past two years in the country, the Jaguar Land Rover was definitely the most unexpected. That's because the Group has manufacturing units only in the United Kingdom and, recently, is building another plant in China. "The Brazil is strategic for the sustainable growth of Jaguar Land Rover in the whole world.

BMW projects growth of 15% to 20% for 2014

1/27/2014 - The increase in the Brazilian's income in recent years has helped to leverage the premium car market, which has grown to levels above the industry total. However, with the new automotive system, automakers that do not have manufacturing unit on domestic soil found themselves obliged to decide: build a factory in the country or continue with a thin slice of plates issued? The German BMW didn't think twice and was the first of the luxury brands to announce a plant in Brazil still in 2012. The oper

Traditional automakers lose space for newcomers

1/10/2014 - The transformation in the profile of the automobile market in Brazil-for a scenario of greater competition and diversity of brands-deepened last year when, for the first time in history, the concentration of sales in the four most traditional automakers fell to below 70%. Together, Fiat, Volkswagen, General Motors (GM) and Ford accounted for 67.5% of passenger cars and light utility vehicles licensed in 2013, a fall of more than 3 percentage points compared to 70.8% in the previous year.

Investment in vehicle production rises $ 5.2 billion

1/7/2014 - The year 2013 promise not to confirm the record sales expected by the industry. On the other hand, was marked by the profusion of new projects launched by automakers already installed or who are coming to Brazil. In total, investments announced during the year totaled R $ 5.2 billion, between projects of new production lines and the arrival-or-return of car brands today like the imported segment premium brands Mercedes-Benz, Audi and Jaguar Land Rover.

Jaguar Land Rover should end the year with 42% increase in sales

12/6/2013 - The British automaker Jaguar Land Rover should end the year with the sale of 10 thousand cars in Brazil, an increase of 42% before 2012 (7 thousand cars). The information is the President of Jaguar Land Rover in Latin America, Flavio Padovan. According to him, only the Jaguar model, were traded on average 30 units per month in the year.

Land Rover factory project arrives in final phase

11/27/2013 - The factory project in Brazil of Jaguar Land Rover has reached the final stretch with two States in dispute-São Paulo and Rio de Janeiro, but with the South Fluminense region as a favorite to lead the venture. The British automaker also negotiated with the Governments of Santa Catarina and Espírito Santo, but, in the end, returned its focus to regions with automotive production hubs consolidated, where you can take advantage of the already established supply chain.

Land Rover factory is disputed by four States

10/22/2013 - The Land Rover has narrowed to four the number of States listed to receive the factory planned by UK brand in Brazil. Francis Padovan, President of the company in Latin America, said, however, that two States are currently the focus of the automaker.

Luxury car market in the country attracts the attention of investors and cust...

7/31/2013 - True object of desire, the car represents both a symbol of status, power and even of masculinity. When it comes to automobiles, refinement and sportiness can walk together and also become determining factors at the time of purchase, as they attract curious looks. Currently in the Brazilian market are several options in the luxury vehicle segment. And the strong trend is the increased demand.

Luxury model takes up lost ground

7/24/2013 - The devaluation of the real has not prevented the advancement of luxury car imports this year. Brands such as Audi, BMW and Land Rover recovered lost sales in 2012 with government restrictions and imported vehicles are already operating above the volumes of two years ago, when the demand for imported vehicles in Brazil beat record.

Dollar and inflation hurt the sales of imported vehicles

7/24/2013 - Sales of imported vehicles fell 23% in the first half, because of the devaluation of the real against the dollar and also by the effects of inflation.

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