News by Product (Chewing gum)
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Peccin brings new packaging for the line Quattro

9/6/2017 - The company specializes in the segment of candies Peccin S/A offers, in the next few days, the new packaging of the chocolate line Quattro.

Mondelez invests US $65 Million

12/8/2016 - The Mondelez Brazil, owner of brands such as Lacta, Trident, Oreo, informed, by means of communication, the research and development centre of the company in Curitiba (PR) integrate the global network of research, development and quality (RDQ) of Mondelez International. The announcement was made along with the disclosure of the $65 million investment of Mondelez International, over two years, for the construction of the network of researchers. When completed, the network will be composed of a co

Banana flavor of gum Bubbaloo, fever in the years 90, will be re-released

7/19/2016 - The banana flavor of gum Bubbaloo, fever among teenagers in the 1990, will be relaunched by the brand of chewing gum Mondelez Brazil. The return of the taste, according to a statement of the brand, '' attends a frequent demand of consumers '' demand.

Trident Mix Flavors on new line

7/4/2016 - Trident just enlarge your portfolio with the limited edition Fruit Mix, line with three variations of flavors: Grape, lemonade with passion fruit with BlackBerry and Raspberry with melon. With the initiative, the company launches the promotion "Together & Mixturados", a fan of the brand with an escort to the Lollapalooza Chicago alongside a couple of influencers. To compete for the prize, Internet users must enter the hotsite promotion and vote on couple of youtubers that considers more unusual.

Ments Beats Wins New Packaging

6/27/2016 - The Perfetti Van Melle, manufacturer of bullets and chewing gum, presents a new proposal for Mentos consumption Beats. Now, the line hits the market in more economical by sachet, suggested retail price of $ 1.00, stamped on the package. The novelty of the Mentos line Beats, already known in the version box, brings a mix of fruit flavors-Green Apple, cherry, Orange, lemon and strawberry. According to the company, the new proposal of low consumption disbursement of the line still allows you to inc

Market shrinks, but the owner of the Ments increases sales

6/20/2016 - The Dutch-Italian multinational corporation Perfetti Van Melle, owner of brands such as Mentos, Chupa Chups and Fruittella, advances in the Brazilian market of candies and chewing gum with a new distribution strategy, product launches and prices below the inflation rate increase this year.

Ments back to Media Campaign

5/23/2016 - The brand is back on the media with the new slogan: "Who says no to Mentos?". The new position, announced in the country in February this year with the digital campaign "Mentos Mentors", bet on the possibility of Mentos help break barriers and create new connections and friendships among consumers. The campaign began to be conveyed yesterday, 19 may, and will have two 30-second films to be aired on network TV and digital channels, highlighting the line of chewing gum Ments 3, next line registeri

Bullet sector stabilizes in the first Gums & quarter

5/12/2016 - The Bullets & Gums is recovering. According to the Brazilian Association of the Industry of Chocolates, cocoa, peanuts, hard candies and derivatives (ABICAB), production of the first quarter of 2016 0.6% higher volume presented if compared to the same period in 2015. In January and February of this year, Brazil produced 1000 54.8 tons of candies and chewing gum.

With new products, owner of Mentos grows above the market

9/22/2015 - With heavy investments in new flavors, packaging and marketing campaigns, Perfetti Van Melle Mentos and Fruittella manufacturer, has been growing above the market in the country.

Ments innovates and launches the first chewing gum refill

7/29/2015 - The Mentos brand is the first category to bring the format to the national market. The novelty was built to the lines of Mentos Pure Fresh bottles, Fresh Mint and Wintergreen flavors. The product contains 28 units, the same amount of gum from the bottle, and is also no sugar. The packaging is recyclable and metallic cartridge. In addition, the format offers more savings to the consumer, since the novelty is 25% cheaper than regular packaging. "Consumers seek economic packages in various categori

Mondelez accelerates pace of releases

7/20/2015 - The Mondelez, manufacturer of chocolates, Club Social crackers, Bis gum Trident and powdered juice Tang, is doubling the number of releases this year to recover its double-digit expansion rate. Will be 12, and half of that is already on the market. Cyro Gako, President of the company in Brazil for seven months, is in a hurry.

Bullets and gums sector moves R $ 12 billion in Brazil

6/25/2015 - The candies and gum marketed domestically about Us $ 12 billion (Euromonitor, 2015) last year.

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