Condor will force growth in the segments of cleaning, hygiene and beauty
4/9/2015 -
The Condor made a movement important in 2014. The company of São Bento do Sul, which has a strong presence in the domestic market of toothbrushes and hair, brooms and cleaning accessories, sold his brushes unit for the Tiger. The transaction, which is still under approval of the Administrative Council for economic Defense (Cade), is valued at $ 42 million.
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Novice brand, Bettanin, has new visual identity
5/14/2014 -
In the segment of brooms, the eleven different models offered Bettanin, each with their own signature and communication strategy. To maintain its position as a market leader, the company repositioned the traditional Novice, turning it into a master brand within the company's portfolio. The Luzz Design was a partner of Bettanin in visual identity project of the new brand.
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Sufresh launches special line of nectar in new Tetra Pak packing
11/12/2013 -
The novelty inaugurates the category of premium nectar, as it provides greater concentration of fruit pulp (about 60%), almost double the NECTARS on the market.
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In FIVE YEARS, Brazilian INCREASED by 41.5% SPENDING on CLEANING PRODUCTS
8/20/2013 -
The information is from ABIPLA (Associação Brasileira das Indústrias and related cleaning products), and in 2013, Yearbook released recently. Only in the last year, there were high of 8.1% in expenses for 2011.
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Brands adapt products to fans of housecleaning
3/22/2013 -
For most people, home cleaning is not exactly a fun. So, there are the "radical janitors": people, as General Electric (GE), rubbing with such force that are able to take the ink of stove.
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