Retail prepares for Pescado week

The 16th edition of the Fish Week will be held between the days 1:15 September with a new name: "Week of Pescado". The campaign encourages the marketing of all fish items (fishes, molluscs and crustaceans) in retail and food service. According to the Instituto ProPescado, responsible for organizing the campaign, the change of name aims to broaden the scope of communication initiatives and give visibility to all categories of fish. According to the entity, the disclosure was anticipated so that the networks were prepared to increase the demand for fish during the period.