E-commerce grows 12% in 1st semester

The Brazilian e-commerce grew 12% in the first half of this year, compared to the same period last year, to R $26.4 billion, driven by the purchases of non-durable goods, points out report prepared by Ebit | Nielsen and released last Wednesday (21). Still according to the survey, the highlight was the expansion in the applications in the food and beverage segments (82%) and PetShop (144%)-on the same basis of comparison. The consumer of these areas buys more often than average, considering those who have done more than three purchases in the last six months. The largest number of applications concentrated in the perfumery, cosmetics and health segments; and fashion and accessories, which together amounted to 36% of the total. Mobile devices and practicality According to the report, 18.1% of consumers made their first online purchase in the period. The ease of buying by mobile devices guaranteed 36% high in revenues and 42% in order volume in the first six months of the year. The social networks became the second biggest motivator of purchases (19% of the indications) by e-commerce, behind only the search sites (25%). The survey also shows that 52% of the payments in e-commerce are by means of credit cards, mainly in view, with an average ticket of R $338.