Crisis leads to improve dealership sales process

Idleness in factories post economic crisis and fierce competition between the marks took the car dealerships in the country to improve the sales process with price negotiations and delivery time as agreed. These two factors were the most pulled high on satisfaction of the Brazilian consumers with the new car buying process. International consulting firm J.D. Power survey to be released today shows that, on a scale up to one thousand, the satisfaction of Brazilians who bought new cars last year reached 839 points, the highest since 2013, when the study, done in 16 countries, had beginning in Brazil and the score was 754. Last year, the average index stood at 805 points. The current index is very close in countries like United States and Japan, according to Fabio Braga, Director of operations for J.D. Power in Brazil. "After the crisis, automakers and dealers come undertaking efforts to satisfy the customer and get your loyalty," says Barnes. "The market is so competitive, most manufacturers have idle capacity and offerings have been booming," he adds, for whom the price is one of the most important items in the purchasing decision. The researchers heard in the first months of this year 4,630 owners of new vehicles purchased between December and November 2017 2018. Are taken into account items such as price negotiation, delivery process, the salesperson, shop facilities and test drive. Cleide Silva, O Estado de s. Paulo 04 April 2019 | Idle factories 4:00 post economic crisis and fierce competition between the marks took the car dealerships in the country to improve the sales process with price negotiations and delivery time as agreed. These two factors were the most pulled high on satisfaction of the Brazilian consumers with the new car buying process. International consulting firm J.D. Power survey to be released today shows that, on a scale up to one thousand, the satisfaction of Brazilians who bought new cars last year reached 839 points, the highest since 2013, when the study, done in 16 countries, had beginning in Brazil and the score was 754. Last year, the average index stood at 805 points. Automotive Researchers heard 4,630 owners of new vehicles. Photo: Nilton Fukuda/associated press the current index is very close in countries like United States and Japan, according to Fabio Braga, Director of operations for J.D. Power in Brazil. "After the crisis, automakers and dealers come undertaking efforts to satisfy the customer and get your loyalty," says Barnes. "The market is so competitive, most manufacturers have idle capacity and offerings have been booming," he adds, for whom the price is one of the most important items in the purchasing decision. The researchers heard in the first months of this year 4,630 owners of new vehicles purchased between December and November 2017 2018. Are taken into account items such as price negotiation, delivery process, the salesperson, shop facilities and test drive. At the top of the 16 brands of greater sales volume, 13 have improved the performance in relation to previous research, two appeared on the list for the first time (Kia and Caoa-Chery), and only one, Nissan, had drop in score, 828 to 815. The best performance was that of Caoa/Hyundai, with 871 points. The brand had already occupied this post in 2017 and in 2014 – when tied with the Toyota, which was the leader on the list in other years of the survey. In the current Japanese ranking dropped to fourth place, with 854 points. Second place was a tie between Honda and Peugeot (859 points) and the third was with Chevrolet (858). Among luxury brands, which are classified separately, the best placed was the BMW (883), followed by Mercedes-Benz (879) and Audi (858). "We note that the consumer takes into account the negotiation process, the seller's performance and compliance with the deadline," says Barnes.