Convenience stores have seen asset to stand by recipe

Seen before as a space aimed only to fuel sales, have paid more attention to convenience stores. The largest assortment of products and services to offer a mix that meets the customer's profile, the stores gain sales also space in the middle of the night, when the competition is less. "The provision of services in these locations is a movement that has grown in Brazil in recent years. Often these initiatives are carried out more frequently in large urban centres, "says the Managing Director of CVA Solutions, Sandro Cimatti. The company, which has done a survey on the consumer relationship with the gas station, points out that the main factors that determine the ida are: proximity and convenience of the gas station (24%), bathroom and sanitary services (19%), fame and reputation of the mark (18%) , fuel quality (16%) and pro activity of attending (9%). "What has changed is the perception of these marks on the importance of this model on the profitability of the store," argued Cimatti. According to the company's survey, the percentage of consumers who attend the convenience stores in metropolitan areas increased 7.4 percentage points (p.p.)-coming to 66.9% – in 2018 in comparison with the previous year. Already in the interior of Brazil there was the opposite movement, with a fall of 8.4 percentage points in the same year-to-year basis. From the perspective of the Director posts of the Linx software company, Leonardo Orsi, convenience stores have a "great growth potential, in view of the recent investments in these businesses in Brazil". "In the country, we can observe a more regional activities of these gas stations and convenience stores, offering a mix of products and services adjusted to the region." Convenience stores have seen CONSUMPTION asset to recipe Before jobs considered as a place to trade in a limited number of items, retail store became a way to meet the client photo: JOÃO VICENTE RIBEIRO • are PAULOPublicado in 03 /04/19 the 05:00 Seen before as a space aimed only to fuel sales, have paid more attention to convenience stores. The largest assortment of products and services to offer a mix that meets the customer's profile, the stores gain sales also space in the middle of the night, when the competition is less. "The provision of services in these locations is a movement that has grown in Brazil in recent years. Often these initiatives are carried out more frequently in large urban centres, "says the Managing Director of CVA Solutions, Sandro Cimatti. The company, which has done a survey on the consumer relationship with the gas station, points out that the main factors that determine the ida are: proximity and convenience of the gas station (24%), bathroom and sanitary services (19%), fame and reputation of the mark (18%) , fuel quality (16%) and pro activity of attending (9%). "What has changed is the perception of these marks on the importance of this model on the profitability of the store," argued Cimatti. According to the company's survey, the percentage of consumers who attend the convenience stores in metropolitan areas increased 7.4 percentage points (p.p.)-coming to 66.9% – in 2018 in comparison with the previous year. Already in the interior of Brazil there was the opposite movement, with a fall of 8.4 percentage points in the same year-to-year basis. From the perspective of the Director posts of the Linx software company, Leonardo Orsi, convenience stores have a "great growth potential, in view of the recent investments in these businesses in Brazil". "In the country, we can observe a more regional activities of these gas stations and convenience stores, offering a mix of products and services adjusted to the region." Ancient practices that the consumer's head has changed and he wait more and more product options and services in place, many owners of these establishments are still resistant to change. For Orsi, Linx, this lack of "maturity" is something that needs to be obtained in time. "When we observe, for example, the owner of station that is used to a highly standardized operation, based solely on fuel trade, profitability becomes less," he said. "From the expansion of services, the manager gets to know better the consumption habits of the customer and can be more assertive in the mix of items," he says, noting that previously the product portfolio of the posts were limited to beer, tobacco and ice. This quest for profitability and better use of the space is already the case for some years, and gained even more momentum in crisis, when fuel sales slowed and demanded new solutions to the enterprises. "Both the creation of areas dedicated to foodservice as sale of lubricants and other services are attempts that have found to monetize the most useful area of the business," added he. Convenience stores have seen CONSUMPTION asset to recipe Before jobs considered as a place to trade in a limited number of items, retail store became a way to meet the client photo: JOÃO VICENTE RIBEIRO • are PAULOPublicado in 03 /04/19 the 05:00 Seen before as a space aimed only to fuel sales, have paid more attention to convenience stores. The largest assortment of products and services to offer a mix that meets the customer's profile, the stores gain sales also space in the middle of the night, when the competition is less. "The provision of services in these locations is a movement that has grown in Brazil in recent years. Often these initiatives are carried out more frequently in large urban centres, "says the Managing Director of CVA Solutions, Sandro Cimatti. The company, which has done a survey on the consumer relationship with the gas station, points out that the main factors that determine the ida are: proximity and convenience of the gas station (24%), bathroom and sanitary services (19%), fame and reputation of the mark (18%) , fuel quality (16%) and pro activity of attending (9%). "What has changed is the perception of these marks on the importance of this model on the profitability of the store," argued Cimatti. According to the company's survey, the percentage of consumers who attend the convenience stores in metropolitan areas increased 7.4 percentage points (p.p.)-coming to 66.9% – in 2018 in comparison with the previous year. Already in the interior of Brazil there was the opposite movement, with a fall of 8.4 percentage points in the same year-to-year basis. From the perspective of the Director posts of the Linx software company, Leonardo Orsi, convenience stores have a "great growth potential, in view of the recent investments in these businesses in Brazil". "In the country, we can observe a more regional activities of these gas stations and convenience stores, offering a mix of products and services adjusted to the region." Ancient practices that the consumer's head has changed and he wait more and more product options and services in place, many owners of these establishments are still resistant to change. For Orsi, Linx, this lack of "maturity" is something that needs to be obtained in time. "When we observe, for example, the owner of station that is used to a highly standardized operation, based solely on fuel trade, profitability becomes less," he said. "From the expansion of services, the manager gets to know better the consumption habits of the customer and can be more assertive in the mix of items," he says, noting that previously the product portfolio of the posts were limited to beer, tobacco and ice. This quest for profitability and better use of the space is already the case for some years, and gained even more momentum in crisis, when fuel sales slowed and demanded new solutions to the enterprises. "Both the creation of areas dedicated to foodservice as sale of lubricants and other services are attempts that have found to monetize the most useful area of the business," added he. According to the CVA, in 2018, the most commonly used services were: calibration of tires, Lube and filters, washing glasses and foodservice. Already in relation to the strength of the brand in consumer perception, the BR Mania flags (Petrobras), am/pm (Ipiranga), roast chicken and Grail remained ahead as the market tracks.