Copenhagen will launch functional line

An eye on resumption of brazilian economy, CRM group network, which also holds the Chocolates Cocoa Brazil, accelerate opening policy of franchising Group Vice President, CRM, Renata Moraes Vichi chose a rose dress to present on yesterday afternoon, in São Paulo, the release of Copenhagen for Easter. The color was not casual. One of the main stakes of this year's egg Essence Ruby, made with a type of cocoa naturally rosy. This year, the company will produce about 3.5 million of chocolate eggs — a 10% more volume than that produced in 2018. If the projections are confirmed, will be the best result of the last five years. At rua Oscar Freire, the Executive received franchisees and digital influencers and showed the result of a work begun 18 months. Preparations for the most important date of the company — which also owns the franchise chain Chocolates Cocoa Brazil — starts long before the start of sales. Now, for example, is already practically defined what will be presented at Easter of 2020. To handle requests for Easter, the CRM Group opened temporary vacancies 395 — 300 of them at the factory in Extrema (MG) and 95 in stores across the country. About 15% of these professionals must be in place to meet the expansion plan of 2019. The decision about what launch has to be accurate. After all, this date is responsible for about 30% of sales. The second most important date is Christmas, which accounts for 25% of revenues. This year, the company maintains the same mean of new seasonal products, a total of 16, or about a third of the total of items offered in stores. According to the Executive, the preparations for the Easter period sales are always a challenge that requires an arduous dedication. "In this market also needs to be based on innovation to be able to increase our target. Need to surprise our customers, just like they want to surprise who will be presented, that's why it's so important to understand what he expects to find in our stores. " Renata is optimistic and believes it will be possible to finish the year with a growth of 10% in sales compared to the result obtained by the network in 2018, when sales reached R $1.5 billion, between Copenhagen and Brazil Cocoa Chocolates. Part of this growth will come from the increase in the number of stores. In 2019, the projection indicates to the opening of 100 — 40 units with the flag and Brazil's Cocoa 60 Kopenhagen. The goal is high when compared with the 35 units opened in 2018. "It will be the largest opening of franchises since the start of the crisis," says the Vice President. Currently, the Group has 364 units of Kopenhagen (Minas Gerais 9:00 pm and 11 in Distrito Federal). Renata believes this is a feasible forecast on the expected upturn both among consumers and investors. In addition to the expansion of two marks, she prepares for the second half of this year a new product line, dedicated to those who seek more healthy lines. "We want to meet a new audience with that bet." While taking that decision, the direction of the CRM group follows a global trend of large companies to provide consumers with products that offer something more than to kill hunger. This thread has called the attention of global companies such as Nestlé and Unilever, who have rethought their business internally and sought partnerships with companies of different sizes to increase the food supply and healthy drinks. The second pathway, Renata, is based just natural sweeteners. This movement will be done only on flag Kopenhagen, which has been rehearsing with healthier chocolates since it started developing products without sugar, dairy and high percentage of cocoa. Source: Correio Brasiliense