Printers market advances 21%

After presenting 21% increment in 2017, the printer market should register a growth more shy to 2018, somewhere around 2%. According to the study conducted by the consulting firm specializing in information technology, International Data Corporation (IDC), last year, the segment moved $ $632 million, 13% from 2016.
In 2017, were sold about of 2,183,000 of equipment, compared to 1.8 million machines sold in the previous year. Within the sales amount registered last year, around 1.7 million ($ $266 million) units were inkjet equipment and 478,000 were laser models ($ $366 million), up 23% and 17% respectively.
Despite the positive numbers presented by the segment last year, drawn by IDC for 2018 are less optimistic. "If there is going to be very timid growth, because the replacements and updates have already been made and we have prospects for a large amount of new users", points out the research and consulting Manager of Consumer Devices of IDC Brazil, Reinaldo Sakis.
The analyst believes that "of course, we will always have consumers buying their first computer and the first printer, but nothing that leads to a surprising sales volume as was in 2017."
Factors for reaction
According to him, factors such as the reaction of the economy as a whole and differentiated offerings from manufacturers-along with the consumer need to upgrade their equipment, were crucial to the growth of the segment exceed the expectations outlined by the segment. For the year of 2018, the consultancy projects growth of 2% in the segment of printers.
"Many domestic consumers, professionals and companies were working with outdated equipment and postponing the Exchange from 2016. Last year, with the return of confidence in the economy, cheaper products and promotional packages, the consumer took the opportunity to buy new machines, "analyzes Sakis