Why Grupo Pão de Açúcar put wifi free in its stores

For purchases of fruit, meat and cleaning products, consumers of the Pão de Açúcar group can connect to the internet, to check social networks or surf the internet. The Group has invested heavily to install a free wifi connection in all the shops of the Extra marks and 775. Made in just 51 days, the installation was completed in time for Black Friday last year and already reaps first fruits. The company did not reveal what was the network investment, but States that the expense will be paid by the benefits it could bring to the business, both for consumer loyalty and the greater efficiency of the staff. Since last year, the retailer is investing in your digital transformation. The greatest example of this movement are the Pão de Açúcar + applications and Extra Club. The applications offer custom discounts based on purchase history and prizes for those who concentrate their shopping in supermarkets of the group. The goal is to retain customers and encourage them to spend more in stores Pão de Açúcar and Extra, instead of splitting purchases among several supermarkets. Read: more than attract a large number of people for your business, your focus should be to conquer customers. Get tips from the ContaAzul Sponsored the installation of wifi in the stores, the retailer expects consumers to use more applications, since you don't have to worry about the use of mobile data. Those who do not have the app can also use the network to download and already enjoy the discounts before entering in the checkout line, says Andrew Pope, it Manager of the GPA. The wifi will also expedite the work of the employees. The company implemented a new management technology that is all based on cloud and works through wifi. To check the prices of products on the shelves, the clerk scans the code on the label and check if the price is updated. If not, I print a new label at the time. The system also helps to identify which products need to be replaced before the end, so the retailer does not lose sales, says Pope. Before, this work was much more time-consuming. The employee wrote down the prices of items, returned to stock for check in the system and then update that was needed. Staff efficiency of store with this process increased by 70% since the implementation of the new system and the network of wifi in the stores.