To grow 45% a year, bet on Cosmetics Inoar supermarkets

The cosmetic industry Inoar brazilian 100% national capital, closed the first half by 2017 with a turnover of $57.4 million R-almost the same value of the year 2015 that was R $58 million. Inoar's goal is to grow between 40% and 45% a year, over the next three years. For 2019, for example, the company wants to achieve a turnover of $230 million R. For 2022, R $580 million. To this end, the opening bet Inoar new markets such as the supermarkets and pharmacies. Also invests in new products in financial audit and a study of attracting investment. "Inoar is ready to conquer this advance in a sustainable way," says Alexandre Nascimento, CEO and founder. Currently, the company has 320 items in your portfolio, including products for hair, skin care, and makeup. "The development process of our products takes place in a very agile. After identifying the demands, in a few weeks, we can offer the items to market. This agility comes from a consolidated practice of research and development, which started with the professional lines ", reinforces Birth. With an annual production in 2016 of 4.2 billion units, the brand is also present in lojas Renner, and DAY networks, pharmacies DrogaRaia, Sao Paulo drugstore, Drugstore Pacheco, Extraframa, Zaffari and Angeloni. Inoar brand products relies on Professional lines (Afro Brazilian Keratin, Argan New Advanced, Arganplex, etc) and Home Care (Absolut DayMoist, Argan Oil, BB Cream, Doctor, Divine Curls, Thermoliss, macadamia nuts, Vegan, CicatriFios etc.) for normal hair. Dermacosmetics are found in products for a daily routine, from cleaning up the use of antioxidants with ingredients of last generation; and classic items of makeup (concealer, Foundation, blush, mascara, eyeliner, lipstick, among others).