The advance of the Apothecary as retail Supplier

The beauty and personal care market now passes for a big change after the announcement of sale of Vult cosmetics for the Apothecary. The group, which previously had an operation almost entirely with stores and/or franchises, with more than 4000 buyouts, going on now being a major supplier of cosmetics to the Brazilian retail sector. The Vult currently distributes products to over 35000 points of sale, including pharmacies, multi-brand stores and even the alimentary canal, also own brand kiosks. Natura is Another significant impact of acquisition is in market share. According to data from Euromonitor, this purchase makes the Boticário Group climb 10.6% to 10.9% in the beauty and personal care market, surpassing the Natura, 10.8%. The lead follows with Unilever, which owns a slice of 12.6%. In addition, specifically in makeup, there was a breakthrough even more expressive. With the Vult, the Apothecary's just 11.3% to 15.3% in share, getting off in front of Natura, which is 11.9%. In this category, Avon lead with 24.4%.