Price differential for the Easter gift

Easter has a strong commercial appeal to certain segments of the trade, especially the food, including hypermarkets and supermarkets, bakery products, dairy products, sweets and candies, butchers and fishmongers. The date generates a positive impact to almost 40% of the retail companies of Belo Horizonte, and the expectation for this year remains positive. According to two surveys of Swiss MG, 41.2% of consumers plan to present during the celebration. The percentage is lower than that observed in 2017 (48.8%), but the volume of undecideds is greater (12.8%). These people may be encouraged to go shopping for shares of trade. The survey identified that 53.8% of respondents who intend to present next April 1 will be attracted to promotions, and 37.8%, reduced prices. The differentiated service appears in third place, with 19.3%. The average ticket designed by most consumers (64.9%) is up to R $100. Chocolates and candies are the choice of 94.6% of the customers. For the Economist, William Adams, the result of the studies shows favorable points. "There was a drop in purchase intent indicator, however, many consumers still will be able to decide by Easter gifts with the approach of the date. In addition to improving economic scenario, the more restrained price of products this year, even with deflation in some items, should be an incentive, "he says. Among the companies affected by the date, approximately 76% believe in sales equal or better in about 2017. To boost business, they intend to carry out promotions/sale (36.7%), offer alternative products to chocolate (14.3%), investing in advertising (13.3%), among other actions. A percentage of 4.7% of the stores plan to hire employees.