Open course: introduction to the world of Packaging

The packaging is the main element of connection and communication between the consumer, the product and the brand. Is one of the main factors that drive the sales of the product. With direct influence on costs, packaging requires specialized knowledge to be well designed and meet your functions. Course objective: to provide an understanding of the concepts and functions of packaging in the consumer products industry, the knowledge of the main raw materials and manufacturing processes and the development of simple packaging projects. Methodology: Presentation of the theory through lecture, exercises and cases. Program: * Concepts and functions of packaging; * The packaging graphic design (point of proper choice of fonts and graphics and how these choices reflect the image of the product in the gondola); * Materials and applications: polymers/paper and cardboard/metal cans/Glass; * Shipping containers; * Printing and decoration packs; * Simple Script for packaging projects. More information: Edna Amorim-11 3060-5511 | edna@abre.org.br