Mobile already represents 48% of online retail sales in Brazil

In Brazil, retailers investing in sales via web and mobile app already have 48% of online transactions made on mobile devices. In addition, the purchases made by desktop, 22% of sales are preceded by a click on the mobile environment. The data of the study Analysis of E-commerce in the world, for the last quarter of 2017, Criteo, leader in technology for commerce marketing. The mobile web in the country, is consolidated and the following smartphones gaining relevance when the subject is online shopping. In the last quarter of 2017, there was a 51% increase in transactions conducted through cell phones (apps excluded) compared to the same period last year. On the other hand, the orders placed via tablet had 43% drop, while those made via desktop fell 13%. The categories more sold on mobile environment, without considering transactions done through applications, were: culture/media (38%), health/beauty (37%), large Retailers (36%), Fashion/luxury (34%), products for the home (34%) and computer/technology (25 %). The categories more sold on mobile environment, without considering transactions done through applications, were: culture/media (38%), health/beauty (37%), large Retailers (36%), Fashion/luxury (34%), products for the home (34%) and computer/technology (25 %). According to the report, in Latin America, the orders placed via desktop are still majority with 52%, however, purchases made by the mobile web have come to 29% and finished in applications represent 19%. Considering only the mobile environment, the apps 40% match of transactions. Globally, sales completed in applications already add up to 46%, an increase of 48% over the previous year. "The numbers are significant and indicate a very rapid evolution of mobile in retail universe. Is a global trend. It is clear that it is not enough just to have a responsive site, retailers and brands require more elaborate structures, how to meet the consumer applications in the mobile environment. And this without leaving aside the other channels. The journey is complex and involves multiple devices and screens. The focus should always be the customer. With that in mind, the chances of succeeding are huge, "says Alessander Firmino, Director General of Criteo for Brazil and Latin America.