Is painting a cosmetic business Star

It is possible to smell the aroma of the star at the Mall Morumbi, located in the southern area of São Paulo. That's because the venture will receive at the end of April the first cosmetic company store-traditional for the manufacture of toys. In an exclusive interview the newspaper Fun News, Carlos a. Tilkian, President of Star, explained how the idea of the business. "The project of the Star Beauty started with research analysis, where we observed that girls have started earlier to use cosmetics. And also detected that there was a company that was doing a specific product and dedicated to children, including in the formula ". The products are being produced with specialized multinational companies operating in Brazil. Due diligence Tilkian told, too, of care in the process of development of the project so that it wasn't misunderstood. "We don't want to get to a stimulus to vanity, on the contrary, all our packages have a positive message of self-esteem. Furthermore, it will not be just a product. It will loaded with information, with a tutorial of what is appropriate, what is not, how to use and opportunities. It's more an orientation. And to pass the whole concept around this new project, we came to the conclusion it could only be a boutique, with professionals who could guide about each product, "believes. The first is a project that focuses on the female children. Morumbi Shopping Mall store will not be the only one. "The idea is to open, test, see the mix, mature design, and open new units", concludes Tilkian.