EASTER BOOSTS USE OF LAMINATED IN NEW VERSIONS OF CHOCOLATES

The laminated packaging are adopted by the chocolate industry due to the aesthetic potential and conserve the product offered by aluminium. "It's usually used the aluminum in flexible packaging of chocolate due to your composition, because it protects the chocolate of the action of light and moisture, providing a protective barrier. In addition, he also has an aesthetic appeal that attracts consumers, "explains William Ruon, technical analyst Graffo commercial packaging, flexible packaging company specializing in serving clients such as Boy, cocoa, Mondelēz Show, among other brands. The solution extends the development of innovations in packaging, especially at Easter. Then, traditionally, most importantly the annual calendar of the chocolate industry, retail sales in specialty stores and generating thousands of temporary jobs. In 2017, were produced almost 9000 tons of chocolate, the equivalent to 36 million, according to data from the Brazilian Association of the Industry of Chocolates, cocoa, peanuts, hard candies and derivatives (ABICAB). "In recent years we have seen an atypical behavior of the sector that, concurrent with a strong economic crisis, forced the companies to revise their strategies and suit to the new scenario. We are optimistic that this year's numbers will prove the maturation of the industry and your organizational skills in an economy more stable, "says Dan Fonseca, President of ABICAB. For Easter 2018, Boy bet on innovation of combined packaging to the flavors already consolidated. The Lipstick line, for example, won new products inspired by the date. The rabbit hole Baton comes in a special package with a milk chocolate bunny with mini eggs, offering various possibilities to play. Beyond it, also hit the market the Baton, Baton Bunny Kitty and the milkmaid Baton, which features 16 mini milk chocolate eggs packed in aluminum. Traditional eggs are also available in versions inspired by candy, chocolates and cookies. Love Serenade, Crunchy, Boy, talent, Lipstick and the wafer Negresco were also adapted to the format of Easter egg. Other items that make up the portfolio of the brand are the chocolates licensed Minnie Mouse and Avengers (Avengers), which brings four mini collectible lamps options of Marvel Heroes.