DONA BENTA LAUNCHES NEW PRODUCT PACKAGING FOR PROFESSIONAL USE

The j. M, leading manufacturer in domestic wheat flour and mixes for cakes, increasingly in the Professional segment products, mainly for bakery and confectionery. The news is the release of Holy Lady's Professional portfolio, recognized by the most excellent cost-benefit ratio and taste. The visual identity of the Holy Lady was built originally for the Consumer products (for domestic use) and is now used in professional, creating in this way a unique visual identity for the brand. Developed in partnership with the Agency Narita Design & Strategy and launched in August 2016, the visual identity takes into account what arouses the affective memory of people. He was elected an element in the design of packaging: the retro tiles, which are part of the houses. The design won the Lusophone creativity, in Portugal. In the new packaging of the segment Dona Benta, converses with the tiles representation final product: for example, the packing of special flour for baking brings the symbolization of tiles and a basket with bread. Products with new clothes have started to be distributed at points of sale.