400% growth in profit of Assai comes from Innovations

In five years, had a growth of Assai 400% in net profits and 300% in sales. However, the network's CEO, Belmiro Garcia, said that the model of cash's "new" & carry in the country and needed to conquer space. For this to happen, besides the opportunity of the crisis, which led consumers to look for cheaper prices, there was a revamp in stores. "As much as the industry entered into a low-cost industry had to make a major transformation in the store. She (new shops) is 50% of the store and 80% in sales volume. It's still a wholesale store, but that brings a better ambiance, where you have air conditioning, LED lighting and a suitable range to suit all our customers ".
The network didn't want to deliver only new stores with a better experience, but have better prices and had to wipe the costs. "This model will cost 20% less than the previous model. This is not the investment cost for mounting of the store, is the expense with which operates in these units. Today an operation that is 100% automated. We can operate with total costs, including the 8 around the corporate 8.5% ", explains the CEO. To Belmiro, another innovation that made it possible to reduce operating costs within the Açaí is the direct storage of the products: "today 90% of our supply is the supplier that delivers in the store and merchandise not passing through the Centre of distribution. That we can turn in low price ".
Today, the Açaí is focused on four main customers: the end consumer and three types of traders-resellers, food service and companies which use products for personal consumption.