Tetra Pak Opens Innovation Center in Brazil

Tetra Pak opens in your country first customer Innovation Center (CIC), which is the whole region of Latin America. With the investment in the order of R $40,000,000, the space has a journey of co-creation and support the food and beverage industry for the development of new products. The Brazil was not chosen by chance, the local operation is the second largest in the world with annual sales of more than 11 billion packs. The country is the fourth to receive a CIC company-the others are located in the United States, United Arab Emirates and Singapore. The expectation of Tetra Pak is to deploy five more centers around the world until 2019. "The Centre concretizes the vision of the company to offer a unique experience to the customer which seeks to improve the quality of your innovation process and anticipate the new market," says Marcelo Queiroz, President of Tetra Pak Brazil.