St Helena Launches new versions of Creamy Paçoquita

The Paçoquita is blockbuster sales and everybody already knows, the novelty is that the family of Creamy Paçoquita don''t stop growing. After the traditional versions of 180 g, 350 g and 1, 010kg, St. Helena broke new ground in the market of creams candy showing Zero versions added sugar and Chocolate. The taste, texture and quality are known for a long time. Since 1986, the Paçoquita has been firming as the brand of peanut butter cups more powerful in emotional appeal to the consumer. The category is generating important gains for the points of sale, even in the face of the complicated economic scenario of the country. Add chocolate to the consecrated Paçoquita cream was an idea that broke from the consumers themselves, demonstrating through social networks a brand engagement out of the ordinary! Paçoquita and Chocolate are two flavors that are already part of everyday life of the Brazilian and, not incidentally, are a perfect combination for lovers of sweets. Under the marketing aspect, sweet Chocolate flavor folders currently represent approximately 81% of share, signaling the cocoa as an ingredient of high penetration in this market that grows in volume and value, year after year.