Known for coffee, Starbucks Brazil wants to make lunch and dinner

São Paulo – Starbucks wants to expand your operations in Brazil. The network, which is remembered for breakfast and coffee after lunch, wants to conquer other times of the day, launched a new line of sandwiches.
The strategy is to increase the participation of foods within the result in at least 20%. Starbucks doesn''t open billing per country or per thread.
From July 11, the network will offer eight sandwiches, of which six are new releases. "The food will complement the Starbucks experience by integrating new moments of the day," said Sandra Collier, senior marketing manager of Starbucks Brazil, in an interview to EXAME.com.
"We found that the breakfast was already a strong schedule and that we also have an audience that will take the coffee after lunch. Now the goal is to show that we can also be the destination for other meals, "he said.
In addition to options for breakfast, as the American bagel with ham, cheese and egg, the company developed options for lunch and afternoon snack to satiate more and are bigger than the previous dishes.
Among the new features are a vegetarian wrap of mushrooms, smoked salmon bagel and sarsaparilla. The prices range from 14 to 23 reais.
The items will be prepared by the same vendor that already delivers existing and sandwiches are heated in time to serve employees of the store.
Brazilian creation, international strategy
The foods are unique to Brazil and were developed by the national team, based on internal research and with consumers, says Collier.
According to her, each country has freedom to devise regional food lines, according to some global directions, while drinks are set internationally.
Starbucks has 80 stores in the State of São Paulo and in Rio de Janeiro – 24 and plans to triple that number in four years. Worldwide, there are more than 25,000 units.
The idea of increasing the sales of food, however, is not just brazilian. In 2015, the network extended the coffee your nightly menu in some units in the United States to sell, by nightfall, beers, wines, pastas and even pizzas.