Hirota Food Express Brings Power solutions

The Hirota Food Express, a concept inspired by the Japanese konbinis, Hirota, group of São Paulo, power solutions to grow, says Freddi Helium, marketing director of the group, in an exclusive interview to the newspaper Fun News. "The eating area represents 60% of sales with an emphasis on healthy eating, temaki, mixed and other oriental dishes combined" reveals. The model has over 4000 items, the mix is basically the same for all the stores, but with minor adjustments depending on the region, warns Freddi. "We have proposed a different shopping experience. We''re not mini market. We are a mix of healthy nutrition, convenience and services. ", explains: the store format is focused for consumers of 20 to 35 years attentive to healthy living. Today, the average ticket is R $25.00. To bolster sales, we will launch soon, a kit with a dish for every day of the week, Monday to Sunday. All very healthy, ready to heat and eat. ", he adds. Opening of shops Currently with 6 stores in operation, helium reveals that the format is one of the priorities of the Group Hirota for the coming years and that the projections of new units only increases. "This year, the company invested approximately R $20,000,000 in the format. The plan is to have 20 units until December and 80 stores in five years. All in d.c., "said. In July, will be opened two more stores-one in the Shopping Plaza South and another in the street Pedro de Toledo, in Vila Mariana. "We have four more contracts signed, that is, in August we should open more stores 4.", she concludes. At the beginning of the year, the network had announced the opening of 17 units until the end of 2017 and open 50 units in the next five years. Assortment according to the retailer, the units Express offers fresh dishes, options ready and healthy, without preservatives, prepared daily in the kitchen of the network, as well as snacks, sandwiches, salads and desserts. Oriental cuisine is one of the highlights, with temakis, sushi, sashimi and lunch boxes (Japanese lunch box with well-balanced meal) and the line of functional dishes and healthy low calorie. The stores also will have space for the products of the Daiso by Hirota, Japanese shop that operates within the network of supermarkets, with gifts and useful articles from R $7.99.