MultiPlus announces first collaboration with pet segment

SAO PAULO-the Multiplus fidelity network closed your first partnership with a company in the market of services and products for domestic animals. Dot was chosen Pet, startup that maintains a digital platform that connects owners of pets with commercial establishments in the industry.
According to the Director of finance and strategies of Multiplus, Ronald Domingues, invest in the segment is a way to stimulate the consumer approach for fidelity. "We believe that the pet market is growing and we want to offer more and more different models of services that may generate points to our customers. The more specific services gaining, the tendency is to increase the demand of participants ".
The partnership involved investments of the parties. With the same thought of the Multiplus, the intent of Dot Pet is to increase your customer base next to the name.
"The most important thing for the Dot Pet is the loyalty of our customers. Bringing the novelty of the points, we believe that we will grow more over the years, "explains the founder of Dot Pet, Rabih Hanna.
In the initial stage, the agreement presents some advantages to the consumer. Who install the application of Dot Pet in mobile (Android), even today (20), will receive 100 points Multiplus. Each real spent, until tomorrow (21), on the platform will result in 15 points. After that, each real will yield two points to the client.