Gaucho bet on special dates retail for high sales in June

Special dates are always important opportunities to supermarkets seek sales growth. According to data calculated by Agas (Associação Gaúcha de Supermarkets) with the Associates, the sales growth of typical items for the jerk should be 6 percent compared to the period last year. Also in June, prepares inventories of wines, candy boxes and flowers for the arrival of Valentine''s day, to be celebrated 12 day.
According to the President of Agas, Antonio Cesa Long, customer demand for canjiquinha, peanuts and brown sugar did enough to increase 500% compared to other months of the year during the period of June festivals. Most popular in other periods of the year, the microwave popcorn has high sales in about 200%, while the popcorn to pot, at 150%. "The festivities also benefit manufacturers Gaucho of sweets derived from sugar cane, they double your production in the period and maintain this volume of sales by the end of the winter," says Long, noting that the rigor of winter Gaucho companies of an small and medium also enjoy the moment to sell wine and popcorn.

The typical supermarket prices negotiated with suppliers and are ensuring the decoration of shops and Assembly of the traditional "stalls" jerk. According to the President of Agas, about 40% of supermarkets tasting popcorn tooth, hotness, pé-de-moleque, cornmeal cake, cassava, corn maize and Hominy, among others, a decisive factor in sales. "They are on dates like this that small networks can differentiate the great. The ornamentation with linesmen and the tastings are more practiced by small supermarkets, which gives a homely and family environment, as the data suggests "Long bet.

Cold is good for the industry
According to data from Agas, the arrival of the cold is also celebrated by entrepreneurs in the supermarket business. "We need well-defined stations for seasonal items have your expectation of search hit. On trade, the ideal is that the summer is hot and winter cold, "says Long. For winter, which starts on June 21, high expectations and fall of some items are: soups (+ 38%), wine (+30%), bone-in meat (for soups +30%), pork (+20%), chocolates (+15%), doughs (+12%) and bread and cakes (+3%). On the other hand, sales of fall: insecticides (-45%), boneless meat ( -30%), beer ( -24%), fruits and vegetables ( -8%) and soaps ( -5%).

Valentine''s day
An eye on the weather forecast low temperatures, the supermarkets also projected a 7% growth in sales of wine for Valentine''s day this year, in comparison with the date of 2016. The sector prepares also the commercialization of 1.4 million boxes of chocolates to the date, number, 5% higher than last year.

With respect to flowers, more and more small and medium companies incorporate this gift option in your mix. "Today, the supermarkets have come with flowers to suit all budgets, with prices between R $5 and R $100. This is a big difference, "says Long.