Beck''s beer has aluminum Special Edition in the USA

The brazilian agency Narita & Design Strategy was chosen by the AB-Inbev to create special edition aluminum bottle of German beer Beck''s. The allubottle protects the beer freezes quickly and collectors.
In order to emphasize the tradition of Beck''s, the team at Narita D&S developed the new concept chart showing the main elements of the brand. Besides green, color code reference of the brand, the design valued the most prominent visual element of beer: the coat with the key (Key Seal).
"Beck''s logo was applied subtly bottleneck, opposing the weight of the coat. Traditional stamps chancelam the quality were explored in the footer accentuating the sense of value of the product, thus resulting in an iconic and memorable bottle ", explains Fernando Thursday, Creative Director of Narita & Design Strategy.
Recently the Narita D&S was also responsible for another major release in the US market: the Shock Top beer, AB-Inbev.