Itambé shakes the market of Zero Lactose

This strongly in zero lactose market, the company has achieved significant results with the category, as reported Alexandre Almeida, President of the Itambé, in an exclusive interview to Cute News Portal. "The sales volume grew 5 times, reaching a level of 24.4% share in the Brazilian market," reveals. In addition, the company has bet heavily on special milk category, only in the last two years, the volume of sales has multiplied by 5. "For this year we intend to grow at least 50% in the area of special milk," says Alexandre Almeida. To 2017, according to the President of the Itambé, the objective will be to consolidate the Division in the area of food service, who grew up in 2016, with new distributors and received the company''s investment.
Trends and bets for 2017 according to Alexandre Almeida, the focus this year will be investing to consolidate the Division in the area of food service. "In 2016 we started to operate with a Division in the area of food service, however, was an area that we left with a very small volume, we quadriplicamos the volume, but the base was still small. For this year, we have an entire structure of allocation of exclusive distributors for this segment, we hope to achieve a good result. ". For 2017, the President of Itambé points out, too, the growth of so-called "culinary products" which include condensed milk, cream and milk powder. In addition, the area of yogurts, line zero lactose and fit products will also be highlights.
Zero Lactose line Today, with 24 items in the category, the line NOLAC has fermented milk, powdered milk, Vanilla Yogurt and raspberry with blueberry (zero fat and zero sugar). "We invest constantly in new products for the category. In 2016 we invest about $7 of milhões. We are increasing our manufacturing capacity, which came in the testing phase in January for this line of products yet, "reveals the President of Itambé.
Line Chilled the company, too, is investing heavily in the growth of your online market cooled. Only in the State of São Paulo, for example, the volume of chilled sales grew 59%, between January and November 2016, compared to the same period in 2015. In the Northeast, compared with the same periods, this increase was 35%, said Alexandre Almeida, President of the Itambé.