Google is the most valuable brand in the world after 5 years

Google has taken over the most valuable brand in the world after 5 years of Apple''s leadership, according to British magazine Brand Finance ranking released on Wednesday. The value of the brand technology company famous for its search engine rose 24% last year, to 109.5 billion dollars (345 billion dollars), while the iPhone manufacturer fell 27% in the same period, to 107 billion dollars (337.2 billion dollars). Google had been a champion for the last time in 2011.
With the performance, Apple now occupies the second place in the annual ranking of the magazine, which brings the 500 most valuable brands of each year. According to the CEO of the magazine, David Haigh, the drop in Apple''s perception is based on the evaluation of several analysts. "What drives our assessment is the conseno. We are reflecting what the market says and the consensus in the market is that the prospects for future business volumes are worse than last year or the year before, "said the Executive at the newspaper The Telegraph.
Thirdly, is the trademark of Amazon, valued at 106.4 billion (335.27 billion). Six of the top 10 placed are technology companies, including Facebook, which appears in the list in ninth position, valued at 62 billion dollars (195.4 billion dollars) after being 17th in the previous edition.
The Brand Finance analyzes items such as brand loyalty, familiarity, investments in marketing and reputation. The magazine makes the assessment of the value of the brands, and the companies behind them.