Brazilian bar back to the lovers of the sport already plans to internationalization

Sao Paulo Opened about eight months, the venture paulistano Soul Sports Bar already evaluates if internationalize. Business partners, Tico Sayhoun and Juan Carlos Bueno, told Inns "dating" a chance to open a branch in a stadium in the United States, which would be unheard of for a brazilian company of type.
Last month, Sayhoun and Bueno met where complex houses the Gillette Stadium, at the invitation of one of the owners of the team in the American Football League (NFL) New England Patriots, Daniel Kraft, who is international President of the Kraft group. According to Bueno, the owner of the team became interested in the services offered in Brazil, which does not have something similar to the "home" Stadium of the Patriots (Patriot Place), then NFL champion. "They met our concept, we exchanged ideas and see what they have to offer. We realize that our product is different, "said, the advance that the opportunity is positive, already circulating about of 11 million people a year in the complex.
"We have interest in having a second '' address '' [branch] in a serious place. We understand the data, and how can we invest [in]. Now we live in a period of '' dating '', but there''s a big intention of both parties to make that happen. Other partners deal in Orlando, but the discussion in Boston [with the holders of Patriots Place] is more advanced. Our intention is to internationalize ", clarified Sayhoun.
Asked whether the opening of a subsidiary in the United States would favor an approach in the NFL with the Brazilians-as occurred in countries like England, for example-since the sport has good acceptance here, the partners responded that this opportunity is not a focus, but that as the interest is to associate the bar at sports in General, "is not far do a narrowing with these alloys" in the words of Sayhoun. "The family also owns Kraft of the New England Revolution Soccer Club [of the U.S. Football League, the MLS]. In other words, has an interest in a sport such as football that we play in Brazil, "he added, to signal that there is already an open path for this narrowing.
With respect to expand in Brazil, the shareholders claim they have intention, but offering differentiated content of the base in Sao Paulo. "Bring the Tite [coach of the Brazilian team, and must attend the bar] here and also to a new place, elsewhere, is more complex. We studied, for example, make a Soul Sports Mobile in events, not as a food truck, but with smaller format than we have today, "justifies one of the partners. "On the other hand, our intention is to open a second bar in the United States or even in Europe. Internationalization is one of outbreaks at the moment, "punctuates the Executive.
Concept
The bar, located in the South of the city of Sao Paulo, had its grand opening in June last year, at the end of the American Basketball League (NBA). With a movement of 4000 people a month. The partners do not reveal the capital invested, only commented that the return of the contribution is "as expected".
The society has as much of the sports area, as the musical segment. In this way, the concept of establishment, according to Sayhoun, is run from the proposal for a bar that only broadcasts specific games, for an enterprise that generate content ".
To this end, the Soul Sports has several partnerships, such as Budweiser, Alive and sports brands, which make it possible to offer shows from various musical styles and more informal; chats with athletes (that occurs in one Monday per month); videos-game; and transmit different games at the same time and the choice of the customer. "Transmissions via Live fiber and has television decoder. So, you can watch 30 different sports at the same time. If you want a specific sport, you can pass the game requested by client, "explains Sayhoun.
Last Sunday, for example, the bar housed NFL fans, you could count on two shows-one of country and other rock-plus are able to participate in sweepstakes and awards offered to those present along the final transmission of the American Football League. "We''re not a trendy bar, because sport is not fashion, is cultural," punctuates Sayhoun.
Moreover, the establishment has a sporting goods store, national and international. Opening hours from Wednesday to Saturday from 17:00 and Sunday from 16 hours, depending on the sports calendar. The address is rua Clodomiro Amazonas, in 660, Itaim, São Paulo.