At Easter, Nestle back to 80 years with the "Surprise"

Look for chocolate eggs, sweets with family and pursue the "rabbit''s paws" are some of the sweet memories that come to the fore to remember the Passover. Certainly, it is the desire to renew these fond memories that parents, children and loved ones turned to exchange of eggs in a tradition in Brazil. Not by chance, the country has the world''s largest Easter 14300 tonnes of chocolate prepared with just the date.
OM this behavior, chocolate industries each year develop communication and products designed for this season. "For this year, will be about 120 releases and the certainty that the consumer will also find eggs of favorite brands. With that, the memory of good times and joy in the traditional exchange of gifts is guaranteed, "Afonso Champi, Vice President of the Brazilian chocolate of Chocolates, cocoa (Abicab).
To show the market the players prepare chocolate industry, takes place annually the Easter. The 2017 Edition rolled in HoteTivoli-Mofarej and met Arcor, cocoa, Cocoa, Ferrero Brazil Show, Boy, Kopenhagen, Lacta, Nestlé and Village. Check out what each of them prepared for Easter:
Arcor
For the brand, the Easter season just bunnies and she will continue taking the little turtle as the star. Are various formats of egg with her as the protagonist, among them, the revival of the model with headphone. In addition, the company also acquired the license from Disney and animation Moana will make available acquacopos in the egg of the Polynesian Princess.
Cocoa Show
The Show keeps your search for Cocoa be a democratic company. "We are a brand that brings the consumer that I buy, because you think that brands are expensive and specialty is surprised with our attractive. So, in addition to several media campaign, we bet a lot the POV ", says Monica Ogawa, Director of communication. This year, the brand maintains promotions and your chocolate truffle triply as flagships.
Cocoa Brazil
Looking to popularize and make accessible premium chocolates, the subsidiary of Kopenhagen brand brings the fair price as your main flag. In its stores, it is possible to buy popular lines as Dona Benta and Cat meows, with several price options that start at r $15 floor and reaching the ceiling of 60 R$ on average. In addition, licensing of drawings as Gumball and guarantee the fun adventure hour-not only-the kids.
Ferrero
The Italian group comes to the shelves with a POV that reinforces the surprises brought on your eggs and want a larger approach of Ferrero with the public. In digital, the line of chocolates brings a new episode of Gio Receives, series in which Giovana Antonelli gives tips for a special lunch. In stores, chefs show how the famous recipe is made. Another novelty is that will come to Brazil the Grand Ferrero Rocher, giant-size option of the well-known product.
The Rocher is in a phase of repositioning, out of that contact a bit cold and if closer to the consumer. Looking to bring relevant information to the local audience with tips that have more to do with your life, that''s why we bring for the first time an episode of Gio Visit national production – Fabio Person, marketing manager.
Boy
The experienced Boy arrives at Easter with the simple and effective. Strengthens its main brands: Baton and talent. Bring eggs with a taste of sensual Lipstick and redoes the flavors the company relaunched this year. The company is still betting on POV, where shoppers tend to take most of its consolidation of purchases.
Kopenhagen
With 58 products offered on this Easter, the brand of fine chocolates from CRM Group will keep featured in cat Language line, sweetheart among its consumers, it will come in different sizes and flavors. This year the entire campaign ta focused on cat language cuz we got the truffle version, in communication in digital TV trababalhar eh and PDV-Renata Moraes Vichi
Lacta
The mark of the Mondeléz Group in Brazil is the biggest seller of chocolates from Brazil for decades and want to keep your position once again. -This year we will continue with established products such as Waltz Dream and bring the Bis Oreo that is a flavor that has wide acceptance. In addition, we will keep the magic of the village of rabbits see points and reinforce the Easter rituals with integrated on/off campaigns-explains Ricardo Reis, marketing manager
Nestlé
If Easter is a time of nostalgia, the Swiss giant was there in the years 80 bring your bet to 2017. The wave of flashbacks of that decade that extends the series of videogames, the company relaunched the Surprise line, famous for bringing gifts collectible dinosaurs and other topics. The egg Surprise comes 10 cards and an album with altogether 30 poses to paste.
Village
The newbie Village grows year after year and already produces nationally. Famous for its Christmas pudding, "the brand now bet on expansion of the children''s line and its complete portfolio to gain customers and grow to 5% in sales," Reinaldo Bertagnon, Sales Executive of the Village.