Black Friday Should Have High of 19% in E-commerce

Black Friday should move over R $2.2 billion this year, an increase of 19% over the previous year. The estimate is the originator of the event in Brazil, www.blackfriday.com.br. The prediction is made from the history of previous editions and based on portal traffic. In October, the month before Black Friday brazilian, the site has recorded hits 37% higher compared to the same period in 2016. On your extended step, comprising late Thursday until Sunday, the sales should surpass the mark of R $2.7 billion, representing more than 20% of total sales compared to the day of the event. "With the fall in the prices of products that weigh on the family budget of Brazilians, as food, the consumption of higher value-added goods such as home appliances and electronics, is a priority," says Richard Bove, Managing Director of BlackFriday.com.br.
In the last edition, the most searched categories were appliances (22%), electronics (20%), travel (14%), fashion (14%), computers (9%), home and decoration (5%), "she adds. In Sao Paulo, the expectation is more than R $800 million. The State is still raised on number of hits, with 35%. According to BlackFriday.com.br, the other States with more access were: Rio de Janeiro (12%), Minas Gerais (11%), Paraná (6%), Rio Grande do Sul (5%), Santa Catarina (4%), Bahia (4%), Distrito Federal (3%) and Goiás (3%).