Factory of Nestlé ''s coffee capsules can be extended

According to Pedro Feliu, Director of Nescafé Dolce Gusto and cafes in Nestlé Brazil, the company''s plan is to throw all year limited editions of award-winning Brazilian coffees, a strategy to publicize the national drink.
Recently, the coffee grower Flavio Ruiz Pequini was chosen the best in the competition, award-winning Collection of Nestlé. In addition to receiving a cash prize, sold to Nestlé Pequini 1,100 bags of your coffee the Cerrado Catuaí, raw material with which the Swiss company is producing the limited edition of the capsules in your Nescafé Dolce Gusto line factory of Montes Claros (MG), inaugurated at the end of 2015.
At first, the capsules of the Special Edition of the Catuaí Dolce Gusto will be sold in the Brazilian market, but from next year will be sold in 30 countries, according to Feliu.
In addition to the awards, Nestlé also has been working on developing new blends for coffee capsules, category that grows "two digits" per year in the country, said the Executive.
Proof of this is that the unit of Nestle Dolce Gusto capsules, opened less than a year and had investments of 220,000,000 R$, already working at full capacity, according to Feliu. And the expansion of production lines entered the company''s radar. "If the category grows, [the company] will have to invest in new lines," he said. Feliu added that it is still not possible to say when it will be and what size of expansion ", but stressed that" the vision is that the factory has to be bigger ".
To get an idea of the progress of this market, in 2015 the category grew about 50% of Brazil, according to the Director. "Dolce Gusto grows more than that and drives the category," he said.
Until the inauguration of the Montes Claros, Nescafé Dolce Gusto products sold in Brazil were being imported already encapsulated brand units in England, Spain and Germany. Since the inauguration, most capsules marketed in Brazil is produced locally. And all the capsules made around here have 100% Brazilian coffees. The portfolio Nescafé Dolce Gusto has 22 beverages, including 10 varieties of espresso.