Sales of peanuts and derivatives must climb 25% during the Olympic Games in Rio de Janeiro. The estimate is of Abicab, Association thread manufacturers.
The industries are investing in promotions, sales points and actions to specific releases for the event. The manufacturer Santa Helena, for example, bet on Sports Paçoquita Mini. The line brings in Collectible cards, information and facts about nine sports.
According to André Guedes, Vice President of peanut product Abicab usually have greater demand in times of celebration with family or friends. According to Datafolha survey, commissioned by the entity, 80% of respondents had bought some peanut product in the 30 days preceding the survey.
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