Whole foods label should be more informative

Although recommended by doctors and nutritionists, food sold in Brazil with this rating may often present in its composition predominantly processed ingredients. Are integral in name only. Why Anvisa (national health surveillance Agency) will spend to regulate a market considered promising by the food industry: the integral products.
The decision to regulate the theme was adopted at the last Board meeting of the Agency. "The consumer has to have as much information to be able to differentiate food and not be deceived," said the President of Anvisa, Jarbas Barbosa. The proposal, he explained, is to bring minimum criteria for which products can declare as integrals. It is expected that the proposed text get specific rules to make packaging.
From now on, technicians will prepare a text of the resolution, which in another step should be placed on public consultation. "Integral Products are generally more expensive. We cannot allow the consumer is induced to error, spend more to buy a food with nutritional quality different than he imagined "evaluated Barbosa.