Unilever has been "twice" to grow in the Coutry

The anglo-Dutch multinational Unilever needs work "two times" more to ensure the growth of its business in Brazil, amid the backdrop of contraction of the economy, said the President of the group, Paul Polman, the value.
Unilever sells 700 products in the Brazilian market of 25 brands, including the Omo washing powder, the ice cream Kibon, Dove personal care line and Hellmann''s mayonnaise.
The Executive will be in Brazil during the Olympics and will examine the business environment at a time marked by political turmoil.
"There is a period of political change in Brazil, and it is very important that we support the success of the country, because (it) is important to the success of the whole world," he said.
For Polman, there is no doubt that the global political situation is difficult. "We can see that in the United States, England and also in Brazil. And it''s a moment for reflection on how we work, and ensure that more people can participate in the economy, have a more positive future and change the system of Government. " According to him, more companies do their business in a responsible manner, sustainable, and this is also in Brazil ", giving as an example the Natura.
The Executive added that "we need to give support to Brazil" for the importance of the country in any debate on the environment. And highlights the brazilian contribution to the global agreement closed in the climate conference in November 2015 in Paris.
Asked about the impact of another year of recession in Brazil about the company''s business, the President of Unilever said that "the economic situation everyone can read in the newspapers, I don''t need to talk."
"In the case of Unilever, we work a little harder for us to have very positive results. But we need twice as much strength to (this), "said the Executive.
In January, in an interview during the World Economic Forum in Davos, Polman said that the strategy to get through the second year of recession in Brazil spent to expand the supply of low-price products and carry out projects to reduce costs.
He confirms that new products were introduced in the Brazilian market to ensure growth and create jobs, and reiterated the importance of additional effort to perform well in the current economic scenario.
Second Polman, Unilever is investing in a new ice cream factory in Brazil, in the State of Pernambuco, and keeps the country for opportunities that have potential in the long run.
To participate in event of EY consulting in Monaco last week, he pointed out that with the politicians around the world "under delivering" (showing insufficient results), the Presidents of the companies need to get more involved in global issues.
"In his view, the best way to do this is to have a clear purpose. When the world is so volatile, he gives us a beacon, "said Polman. "The stronger your purpose, the easier it is to see where you''re going." For the Executive, an additional advantage is that "the marks with a strong purpose grow faster and have more profit".