Own brands of pay less Grow 35%

The own brand in the areas of personal hygiene, cosmetics and first-aid items of pharmacies pay less recorded 35% growth in sales compared to the previous year. Created in 2008, the mix account today with Loving, Dauf, pay less, Power Vita, Balance, ProVider, Gnano, Cepura, Hiulyfe, Atividay and Speed +, and already covers more than 1,100 items. Although still low-key compared to the total turnover of the network, the line already represents 6.5% of the Pharmacies pay less. This segment, according to the network, features 20% lower values up to traditional marks.