Housewares manufacturers are betting on intermediate items

São Paulo-in the face of worsening economic picture in Brazil, the manufacturers of housewares come betting on intermediate products and functional at the same time to boost sales.
According to data from Euromonitor consulting, sales of tools for storage and preparation of food have increased from 1.5 billion in 2010 to R$ R$ 2.3 billion in 2015, an increase of 56.6%-disregarded the effects of inflation. Sales should continue moving forward, but at a slower pace, on the basis of the loss of purchasing power of Brazilians by the advance of inflation and the fall in employment, say executives.
The prediction of the consultancy is that by 2020 this thread move R$ 3.1 billion, an expansion of 30.8% over the last year. The increase may come from investments in unexplored niches, says Technical Director of DirectBiz Consultants, consulting firm specializing in direct selling and multichannel strategy, Rui Adriano Roses.
"This is a market that is able to grow, despite the economic crisis. Unlike other sectors ". In the vision of roses, the products available today, for the most part, are of greater added value "and expensive" or relatively inexpensive, which leaves the consumer with no intermediate options. "There''s room for this middle ground, with a bit more quality and competitive price. It''s a half-empty niche and industry realized that could occupy this space. So there are ways to grow, "he says.
Initiatives
Jaguar Plastics has invested in a different plastic management technology within the mold itself to improve the quality and appearance of the product. "Today the consumer sees much value in decoration as in resistance. The differentiated products are very well seen, "says the new business manager of Jaguar, Renata Martins.
The company had 18% high in turnover last year over a year earlier, but did not inform the performance expectation for 2016.
PMI already, manufacturer of bottles and thermal appliances of marks Stanley and Aladdin, invests in frequent releases to keep the interest of customers, reveals the company''s marketing director, Peter Ipanema.
"We noticed some niches, such as the hydration products [bottle for water and juice], which has been our focus since last year. Our proposal is to offer quality, design and performance, very important in this segment. "
Ipanema considers the prospect of growth in the coming years, despite fairly realistic to assess the past year was "quite challenging". "Sometimes we suffer a bit more for not being a product of first need," he noted, stressing, however, believe a growth in coming years. Last year sales grew 10% about 2014, a little below the high of 13% on the previous year.
He says that despite the fall in the rate of sales growth, the company wants to be ready for the resumption of domestic consumption with a mix of new products.
The Plasútil also bet on differentials to move, according to the manufacturer''s commercial Director, Edson Begnami. The manufacturer put in the testing phase a line of plastic containers with tracking system which should hit the market in the second half of this year. "Always seek innovation and we will launch this product accessible by smartphones and tablets from an identification code," explained to the DCI.
"We''re looking at the future. Bet on economic stability and job creation, "he said.
In the first quarter, the Plasútil registered fall and 10% in sales compared to the same period in 2015.
Costs
The beginning of the difficult year was also by increased freight costs and raw material, in part influenced by the exchange rate variation, commented Ipanema. "Only now we can envision a scenario little more favorable as the appreciation of the dollar."
The PMI matter the vials of thermoses and depend on the dollar exchange rate for definition of price, according to the Executive.
"In this time of crisis it is impossible to pass this high costs for the final price, why would influence all our profitability", computes the Executive.
The Jaguar, which has 100% of its production, also faces trouble passing along costs. According to Renata Martins, the cost of shipping is one of the biggest weights.