End of unlimited internet will hit e-commerce

Sao Paulo-the possibility of the end of the fixed broadband unlimited internet, suggested by the mobile operators, should negatively impact virtual operations of all sizes, according to FecomercioSP.
To the President of the Council of Commerce Federation, Pedro Guasti, is difficult to measure how much the measure will have an impact, but it certainly is harmful to any virtual business. "If the user has limited use, it can be difficult to navigate in virtual stores, a slower browsing or eventually inaccessibility, which can result in decreased sales for the industry," nailed the expert.
The Federation of trade in goods, services and tourism of the State of São Paulo (FecomercioSP), in a statement, pointed out that "believes that such a measure is a violation of the law/12,965 2014, Marco Civil da Internet, whose art. 7 determines the access to internet as essential to the exercise of citizenship ", reported the note.
"One of the rights guaranteed in this case are not suspension of internet connection-saved by debt directly arising out of their use-and maintain quality service contractor", completed.
Guasti reinforces that consumers are the first to be harmed. "Before purchasing a service package with unlimited access, and with the franchise become much more selective on what cruises, whether those who use note, desktop or mobile device. And certainly when you need e-commerce will have navigation problems ".
He goes on to explain that, after discussing the matter internally, which was suspended since April this year, the FCC reported that cannot prohibit internet providers companies limit the fixed broadband users, "that is, carriers are free to reduce or cut the access of customers that exceed the limits of your data packets", concludes.
Other impacts
In addition to being able to affect the virtual operations, experts heard by the DCI show that the offer of free wifi, which is attractive to the consumer, will also cease to exist. "It will be a period of adaptation [if approved the end of unlimited internet]. Right now retailers, especially smaller ones, are going to need to start charging the consumer internet, which can result and less available to the client in the space, "said the consumer profile expert and professor of the Unip, Sérgio Sarte.
The complete academic though it may decrease competition between retailers with different ports. "While the big companies can do much larger internet plans, small will have to keep renewing the franchise, which could result in a lack of control of fixed costs," he said.
With regard to virtual operations, the scholar points out that the lack of consumer knowledge about the volume of data used can result in blocking of the internet just in time to make a purchase.