Cold increases sales of blankets '' donation '' and depletes stocks in Rio

The cold that comes knocking records in Rio de Janeiro has affected trade in the city. In the Sahara, popular trade area to open in downtown Rio, the low temperatures have been cause for celebration for retailers that sell coats, blankets and winter accessories. In one store, 360 were sold blankets "Giveaway" in 3 hours.
There are 28-year-old salesman, Jorge Luiz celebrates the movement in the society of friends and the Neighbourhoods of customs Street, Sahara, both by the increase in sales and the solidarity of the people who are buying the blankets to donate.
"The cold started earlier this year. We are selling many blankets for donation. There''s still a lot of people of good heart. We had to sell today''s over, and you''re getting, "said, adding that other 1,200 blankets for singles and couples 660 the day will arrive and that all" are already sold.
The city was taken by the cold since the end of May. The day June 13, the thermometers reached record 8.6th C, the lowest temperature to Rio de Janeiro in 14 years.
Cold heats up trade
The cold comes heating also selling pants and jackets, according to store manager, Aline Araquam, Alagoas of 32 years, who lives in Rio de Janeiro for four.
"Coat is the focus [of search in the store where he works]. This cold took traders by surprise. Ana had no past sales. We are selling all of the stock last year, celebrated.
According to research from the Center for the study of the Club of Directors Retailers (CDLRio) is made at the request of the G1, 82% of marketers claim that the sudden change in temperature of the city "is influencing the sale". Between the ears, 86% were not prepared for the move. Among them, 53.5% because "inventories piled up last year.
"The sales this year have improved certainly. In May has already begun. Last year was really bad. Today, with this colder weather sales are improving. The stock of the last year it''s been. Donations [covers] there''s nothing else. We''re hoping to get more ", reported the sales lady Sherri Feldman, 44 years old, who works in a clothing store for 23 years.
The seller James Barral, 29 years of, is also feeling that the movement increased in the store where he works in the Sahara.
"We''re selling scarf, gloves, hats. And are selling well, "he said. According to CDLRio''s research, 62% of demand is for articles of clothing, such as coats and long-sleeved shirts, followed by 26 percent for accessories such as socks, scarves, second skin, there, shower caps and blankets.
CDLRio''s research showed though 88% of retailers to sales are good. Only 11.6 percent pointed to "equal" to last year, and 0.4% as "worse". According to traders, the increase in sales is around 10% to 20% to 86.4% of the ears. For 12.5%, the growth was 20 to 25%, and above 30%, only 1.1%.
According to the tenants of these segments, "the sudden drop of temperature of Rio de Janeiro, bringing a winter that had for many years, is encouraging the sale of products of this station. As the river customers have no habit of buying winter clothes and here is ice cream, prepared for this year was small, and what had last year already was all or nearly all sold. The shopkeeper says that is facing difficulty, for lack of time, to replace the goods, and this may be a reason not to have greater increase in sales, "said the Centre for the study of the CDLRio.
In addition to the cold, 70% of retailers ears stated that weak sales last year also impact best sales this year.
Low price
The Chief Economist of the Confederation of the trade in goods, services and tourism (CNC), Fábio Bentes, stressed that despite the increase in demand, prices showed no growth in the month of may, as he showed the inflation, measured by the Brazilian Institute of geography and statistics (IBGE).
"What we observe is that price inflation of garments in May was of 0.72%, in June fell to 0.42%. In June last year was 0.68%. The cold for trade is not getting just in thermometers, but the level of activity. Is by far the worst year of the apparel segment. So, there''s no room for the retailer to increase the price to get a ride in the cold, "said the Economist.
"Cold helped the trade? Of course, but nowhere near compensated for the losses that these two segments had throughout the year, "he added Fabio Bentes.
Beach Street suffer
The peddlers who live off of tourism on the beaches of Rio, the movement fell by about 90%, says Edvan da Costa, 39 years old, which makes henna tattoo in 9 Post from Ipanema beach, on the South side.
"The crisis help. On a good day, do I R$ 300 per day. Today, I''m not doing or R$ 50. Worked as a gas station attendant at a gas station, but was fired. Also worked as a waiter, but always did the tattoos in parallel, "he said. According to him, the beaches are getting empty on cold days. "Tourist, only Argentina, which is as hard as the people".
Seller of canga and bikinis since 2001, Reisnan Aguilar, 28 years, blames the low temperature by weak sales. On the day of the interview, he was thrilled that a tour had come to the beach earlier, and therefore charted some sales.
"Cold and theft in the sand on the weekends. I was lucky today because they had a tour. Did a garage sale, but in good time, seeing 70 pairs of bikinis. Now, coming from 5 to 6 pairs, "he said.
Tourism and services
The cold-and other short-term factors-are also affecting the service sector and tourism of the city. According to Fernando Blower, Vice President of hosting Means the Union of Hotels, bars and Restaurants of Rio de Janeiro (SindRio), the hotel occupancy rate in June fell between 30 to 40% over the previous year.
"Fell a bit [the movement], but I think we have actually a conjunction of several factors. You can''t assign just the weather, just the climate would be less but the economic heavy. Internal point of view, we have less money and people cutting costs at leisure. And international point of view, we end up falling into the plumbing because of the Olympics. "
According to him, part of the audience that comes to the River this time of year is "postponing" the coming to a date closer to the Olympic Games. Blower added that the zika virus is another factor that "departed" tourists.
"That certainly affected the tourism trips that are scheduled in advance. Whoever wrote the summer holidays in the northern hemisphere, for example, they scheduled for 6 months, when the topic was still very much in focus.
To dribble down motion, the Vice President reported that bars and restaurants have sought creative alternatives to attract clientele, with focus in the winter, however, with options for hot dishes, such as soups, soups, fondue and wine.
"Part of the people nor is it a financial question, but for fear of the future. She''s not earning less, but so is saving. Or decreases the number of outputs or average ticket spent by night ".