Bets for him

Sales of beauty products for men reached 6.5 billion dollars in Brazil in 2015, registering a high of 10% on 2014. The data are from Euromonitor International. According to the Research Institute, that amount is expected to grow at an average annual rate of 4.7% up to 2020. The advance will be even greater than that of the United States, the world''s largest market of male personal care, keeping Brazil on second position in this ranking.
Given the favourable Outlook, with the Brazilian men increasingly inclined to purchase personal care items (according to a study by Nielsen, the genre already accounts for 35% of spending in the country with such products), certain trends in American square and in other bands can be inspiring to the local performance marks.
A product that starts to fall in the male audience out there is the electric brush for cleaning and facial massage. Among the leading exponents of proposal American Clarisonic, belonging to L '' Oréal group. After launching appliances in the genre for women in 2004 and sell more than 10 million units, the company put on the market an option targeted to men. The product collects compliments on the internet.
For use, the appliance must have the wet bristles and then imbibed with a dose of Rogaine, offered in a plastic tube. The application promises to remove sweat, dirt and oil from the face of the user. The Luna for Men, the Swedish Foreo is another exponent of the concept. Requires, however, the application of a cream-packaged in a bottle with foaming coil valve (foamer).
The packaging of lotions and creams do not have extraordinary characteristics, but make up an interesting strategy of customer loyalty. That''s because they end up working more or less as desktop printers cartridges or capsules of coffee machines, stimulating consumers a habit of (re) purchase.
If in the past it might sound crazy, makeup for men is another proposal recently on the international scene. Several brands, including Tom Ford and Evolution Man, released versions for men of facial correction – dedicated to disguise blemishes, scars and wrinkles. Most of the products are offered in the version stick, usually made of polypropylene injected applicators. The format probably aims to facilitate the application, eliminating the know-how of using inherent correctives sold in jars or tubes.
Another article that postulates on the beat of the envaidecimento is the largest male baldness masking made from natural fibers of hair, as the Hair Illusion. After selecting the desired tone, just the consumer open the bottle and shake it on the bald area. Particles fall and adhere to the skin by static electricity, allegedly resisting wind and sweat. The removal is made only by means of washing with shampoo.
The product sounds heartening for those who suffer from alopecia, but poor packing used visual can leave stakeholders with the flea behind the ear. Who want to offer something like this in Brazil, it wouldn''t be a bad idea to perfect-at least slightly-on design.