Arcor Invests R $ 2 million on line Danix

The Arcor brings to the brand franchise characters Danix films "ice age". Developed by Image industry Agency in partnership with Fox Film, animation, packaging distributor will count with the presence of the characters Manny, Diego, Sid and Scrat. In addition to the new license, media and promotion actions, which add up to an investment of more than $ 2 million. Commercials in children''s TV channels for subscription and promotions such as "buy and win" are among the brand''s plans. The cookies Danix ice age 5 arrive in supermarkets across the country in the month of June.