Appeal to emotion increases sales of items for babies

The purchase of children''s products is a moment of pleasure for women, says the J&J manufacturer for the shoppers, the store is considered an important source of information. In it, they learn the news and strengthen the bond with the category. For this reason, says the industry, it is important to create a pleasant atmosphere at the supermarket and highlight the news and tips to take care of the children. Stores with more space can continue betting on the "Corner" or "World", yet efficient for offering a solution.
Another recommendation is the flag threads that make up the moment because hygiene part daily routine of mothers and babies. The products must always be arranged on shelves, to facilitate the purchase. These initiatives contribute to create an attractive environment, satisfy customers and retain it.
Among the products that make up the children''s bathroom line, purchase criteria (decision tree) of shopper are: routine use, age and brand. From this, the J&J is recommended, at the time, working with two groups. A formed by pós-banho and bath items and other specific and chip. Once this is done, the steps to be followed are: • within the first group separate the soaps, placing them at the bottom of the gondola • with other pós-banho and bath products group by age: 0 to 2 years, or 2 +, etc. For this, observe the illustrations and descriptions on the packaging. If they have pictures of babies, pets wearing diapers or the word "baby/baby", are usually intended for the public until 2 years. If the packages bring stronger colors, different formats or familiar characters, usually the products are intended for children above 2 years
• The next step is, in each block of age, group the products by brand • a recommendation is the versions with larger packages stay exposed before the same variant of smaller packaging, as the flow of people
• There is the opportunity to migrate the sales of bar soaps (large traffic generator for the category) for liquids. This helps to raise the average ticket. For this, the J&J says that the ideal is to separate the SOAP according to the format. In this case, expose the liquid just above the bar version
• The Group and specific trading strategy is similar. The grouping must be done as each sub-segment:, Exchange and specific baby wipes