E-commerce autoparts grows to attract customer deferred exchange drive

Sao Paulo-the drop in vehicle sales zero kilometer may have generated a greater flow of customers to auto parts stores. With that, some retailers of e-commerce design high up 25% in sales during the first quarter of this year, compared to the same period in 2015.
The Arsenal Car, which has seen the moment of instability of the automotive industry as an opportunity to expand sales and making investments. "Is exactly that. The drop in purchases of new vehicles has led consumers to take better care of your old car, which has benefited us. Between January and mid-March we recorded a high of 25% in sales compared with the first quarter of 2015 ", says the Executive Director of Arsenal, André Belo.
According to him, since last year we see this movement in retail auto parts, expanded in e-commerce for consumer confidence to make purchases over the internet. "Last year we grew 18% in relation to 2014. It was a significant year. We realize that the economic crisis there would be the opportunity to grow, "he says.
For Beautiful, electronic auto parts market still has plenty of room to grow. So, he predicts the store reaches a turnover up to 35% this year, compared to the amount achieved last year. The Director, however, declined to indicate the numbers.
"In Brazil still have this challenge to overcome consumer confidence in buying over the internet. Especially in our industry, "he says. "Still, I think it''s going to happen with this market what occurred with the white line and electronics, now widely sold by the electronic channel," he adds.
In addition, the crisis has favored his business, Nice says that it impacts negatively on the lack of credit. "Today, almost 8% of consumers who try to make a purchase on our site has barred by the anti-fraud system transaction, which evaluates the financial situation. A year ago, the index was only 2% ", says the Director. According to company data, more output products are beacons of mile kits, rugs and carpets for automobiles and covers. The average ticket is 120 R$.
Partnership
By the end of this year, the Arsenal Car aims to attract more consumers with the service''s implementation of exchange of items purchased by customers in e-mail address.
The strategy in this regard was to offer a partnership with a traditional network of automotive maintenance, which got the name revealed. "It''s a great service here. We expect until the second half that is already in full operation, "admits Beautiful.
"When customers buy a specific product that can be traded, he will gain a kind of voucher-a free exchange to perform the service in one of the shops of this network"
Asked about the current situation of the stock the store, Nice account that the company has a logistics centre of 4 1000 square meters, but said that the site holds up to 2000 square meters to be vertical. The CD is located in the city of Johannesburg, in the metropolitan region of São Paulo.
"At first, our stock is adequate. Now we are working to expand the range of items being offered on the Web page ", indicates the Executive. Imported products, according to him, will have a larger attention this year because it will have more space in the portfolio. "We know that the dollar is high, but we need this extension. We can''t wait, "he acknowledges.
Physical Stores
While e-commerce growth, shows the physical auto parts retailers indicate be having trouble going through the period of economic instability, especially with regard to items produced in Brazil.
According to the data published in the economic survey report, drawn up on the basis of the information of the companies associated with the National Union of the automotive vehicle components Industry (Sindipeças), the net revenues in the sector had a fall of 14.5% in January this year, in comparison with the same period in 2015.
Nominal net sales for automakers, intrassetoriais and recorded 27.2% fall, 25.9%, and 3.6%,
respectively, in the same period, when compared to January last year.
Even as a study by the Federation of trade in goods, services and tourism of the State of São Paulo (FecomercioSP), between the first and the last month of 2015, the fall in the retail auto parts stores in the State of São Paulo was 3.5%, compared with the same period in 2014.
The total turnover of the São Paulo stores the segment was R$ 901 million in 2015.