Consumers are more concerned with price when buying online

Research reveals that the attention to the values of the products grew up among Brazilians, rising from 19% in 2013 to 37% this year
Prioritize the stores that already had good experiences – what comprises a good attendance, cost/benefit and receive the product within the time limit-is what most consumers take into account when choosing the store will buy online. But the concern about the price of the product gets featured in research done with 30 1000 people by Zoom, price comparator site and products, in partnership with Consumoteca.
In 2013, only 19% of consumers would take into account the price at the time of purchase by e-commerce, today this number is 37%. "The data clearly show that the comparison of prices and the concern to save are increasingly present in the lives of Brazilians, reaching even the wealthiest classes," says Thiago Flowers, Executive Director of the Zoom.
The preference for purchase at major retailers also grew, from 24% in 2013, to 36% this year. The study also points out that the complaints on websites like complain here are growing. Were 27% three years ago, and today are already 33%.
Methodology
The study asked respondents to choose up to three criteria that took into account in your online shopping. The options available were: prioritizes the stores already had good experience, 39% today compared with 31% in 2013; search for the cheapest product, 37% against 19%; prioritizes the big stores, 36% compared with 24%; complaints about the shop on websites like complain here, 33% against 27%; confidence in delivery, 27% vs. 28%; and evaluation of other consumers, 25% against 24%.