Candy stores are betting on giveaways to increase sales

Companies in the segment of candy have betted on the corporate market as a strategy to circumvent the crisis in retail trade and the loss of customers.
The Manhas was a felt that Toledo fall of 4.3% retail trade recorded last year – the highest since 2001. To reverse the picture, she started selling macaron as toast for companies. With this strategy the Manager boosted sales. Today, orders for the corporate market already correspond to 70% of the turnover of 300 1000 R$ a year.