3corações Group acquires Cla Iguaçu, leader in southern region

São Paulo-To strengthen its leadership in the sector of cafes in Brazil, the 3corações Group bought Cia Iguaçu, Iguaçu, Cruise brands owner and Friend.
The acquisition, whose value was not informed, will help the Group on three different fronts. First, she will become Deputy leader of the market of soluble coffee.
Since the acquired brands are already consolidated in the exports of its products, the purchase will boost sales of 3corações for Latin America.
Finally, will strengthen the Group''s presence in the South, the region that is the new focus of expansion. "The 3corações Group has achieved a significant growth in the southern region," says Pedro Lima, President of the company.
In 2015, the 3corações Group had a turnover of 2.9 billion reais, with 22% of ground roasted coffee market. He already has 17 brands acquired in recent years, and will add 3 to its portfolio.
The deal is still subject to regulatory approvals.