TrendFoods Group launches new brand in the model the kilo

Specialist in fast-food restaurants and delivery of oriental food, the TrendFoods Group launches a new brand: Gokei, kilo restaurant specializing in oriental food.
The pilot store was opened in the Shopping Metrô Tatuapé, on the East side of São Paulo, in October last year. The expansion of the flag with stores, which received an initial investment of 450 1000 R$, should begin in the second half of this year. Already the opening and negotiation to the franchise model are scheduled for next year.
According to the President of the group, Robinson Shiba, there was the perception that there was potential to expand with new concepts, in addition to our already consolidated brands. The Brazilian loves oriental food and we are experts in the field, nothing more aligned than launch Gokei. Today we are leaders in number of stores: more than 210 scattered by Brazil in 22 States, China marks in Box and Gendai ", commented.
According to the company, the new brand will offer Japanese food, Chinese, Thai and Korean model per kilo, in order to maintain the standard with which the Brazilian consumers are accustomed to, said the company, in a statement.
The menu of Gokei was developed by Chef Sebastian Pereira, the Carioca, who works in the Group since the 1990 and specializes in oriental food.
Carioca is also responsible for the dishes served in all the stores in China in Box and Gendai.