Consumption of healthy products grows 98% in five years

The category of healthy foods grew 16% in Latin America in 2015, according to market research from Nielsen. In Brazil, where the sector moves $ 35 billion a year, the sale of healthy food and drinks grew 98% in the last five years. In the same period, traditional products grew 67%.
Another study, conducted by Instituto Qualibest in 2015, points out that eating well is related to taste and pleasure. This justifies the fact that the food and beverage industry have been looking for ways to meet this demand for consumers who are looking for flavor and nutrition.
According to the brand of functional drinks Luminus, consumers are more aware and informed and they want safe products and quality tested. Already the nutritionist Carolina Godoy asserts that "there are on the market formulated products with more than one functional ingredient, but it has become common to employ Polyfunctional ingredients in the production.