Post Black Friday – E-commerce prices Fall 0.81% in November

According to FIPE Index Rocket, which measures the variation of prices in electronic commerce in Brazil, there have been 0.81% in November, compared with October, driven by Black Friday. Compared with the same month last year, prices remained stable. "Black Friday accounted for 30% of sales from November, 16 times higher than the daily average of 01 to November 20," said Sandoval Malik, CEO of Buscapé Company. In addition, according to Ebit, the e-commerce billing during the Black Friday was of R $1.9 billion.
Telephony category Fell 6.57% of 150 categories that make up the basket of products of e-commerce, 53 registered fall in November, compared with the same period last year. The telephony ( -6.57%) categories, fashion and accessories ( -3.18%), photography ( -1.14%), electronics ( -0.59%) and toys and games ( -0.19%), some of the most consumed on Black Friday, held on 25 November. "Many consumers have taken advantage of the discounts to anticipate Christmas shopping. In times of crisis, the consumer looking for save and shop aware using the tools that facilitate price comparison, even when you choose to shop at physical retail, "says Malik.