Hirota network mounts supermarket stores in Daiso

"Today 30% of customers who spend a day at the supermarket buying a product box Daiso", says the marketing manager of Hirota, Eugenia Fonseca. She explains that the Daiso is like a supplier of Hirota. So, from that year also began to be mounted inside the shops of Daiso stores supermarket Hirota.
The supermarket chain giant Japanese purchase products and resell in your store within a specific location inside the supermarket, shops including Daiso flag signaled this store within a store. The colorful and differentiated products and the price ranges from 6.99 to R$ R$ 19.99, with more than half cost between 7.99 and 8.99 R$ R$.
The initiative to seek partnership with the Japanese network broke the Hirota who saw this strategy a way to enlarge the quantity of Oriental products to differentiate from the competition.
Since 2003 the supermarket Hirota has partnered with Japanese retail giant Daiso, network specializing in selling products at a price only at the cost of 100 yen or cents. But the association with the brazilian company just came public in 2012, when the Daiso debuted in the country with their own stores.
Edward Land, President of the Brazilian Society of retail and consumption (SBVC) defines the product mix of Daiso as "those that consumers don''t need, but want to have". Is the true impulse buying, who goes to the supermarket to do the spending of the month and ends up being seduced by cute items, cute and cheap.
Are products for home, kitchen, personal effects and even for pets, all manufactured in the East. Among the Champions is the melamine sponge that cleans everything: tennis the bathroom tile, just moistened with a little water.
Earth notes that opening a store in-store Daiso Hirota is a smart way to expand, but with reduced occupation costs. Today the Daiso has three shops in Japan and 1000 1500 abroad. In Brazil, besides being present in 15 supermarkets Hirota, the network has 13 stores in São Paulo. Sought, the direction of Daiso in Brazil didn''t want to talk about the company''s plans for the Country.